I think we can all understand that we’re firmly locked in the digital age. With online businesses booming, and everyday consumers regularly turning to the internet, digital marketing is essential if you want to stand out in the crowd.
My recent guest on The Anomalous Educator podcast knows simple, yet effective tactics when it comes to digital marketing. Jake Stainer is a self-made entrepreneur, and is the founder of Papora, the online mobile language learning platform. Here are some of his professional marketing tips that won’t cost you a dime, just your time.
Search Engine Optimisation Is Essential
SEO and Keywords are two phrases that can make some people recoil back in horror. Admittedly, a fair amount of work goes into putting these two things in place, but the benefits certainly outweigh the effort.
SEO is short for Search Engine Optimisation. This easily implemented hack can keep your website ranking at the top of search engine results. In order to make this feasible, keywords and phrases that are both customer search focused and related to your business, need to be entered into your website’s written content.
A pro-tip would be to regularly make changes to your website design and content to make sure your site is continually attractive to a search engine.
“I bought a book called SEO For Dummies,” recounts Jake, “I tried to learn SEO to try and get traffic from Google, right? Write different things like, ‘English language exchange, Spanish language exchange, French language exchange.’ ”
Invite organic traffic by incorporating high quality content, such as articles, blogs and information on your website that contains your business and industry specific keywords and links.
Guest Posting Draws Organic Traffic To Your Website
Guest posting is a highly effective and simple form of marketing. You contribute an original article or blog post for another publication as a guest writer in return for recognition and a link back to your website.
“I think it’s the most straightforward method to get links to your website. You do a guest post on someone else’s website and they link to yours,” Jake Explains. This is something he has done multiple times, drawing a healthy stream of new traffic towards his own site and business.
This particular avenue does involve rolling up your sleeves and putting your copywriting hat on, so it can be slightly time consuming. The kinds of publications you want to target need to be related to your specific subject or field, so work alongside someone in a similar arena to you.
Pass The Radio Test With An Easy Brand Name
Jake’s brand wasn’t always called Papora. “In the beginning the website was called Pen Pals Amigos.” It wasn’t until after a lot of thought, he knew he had to pack up the name Pen Pals and opt in for a more multi-language friendly audience.
“Why did you call it Papora? I speak Spanish and as far as I know I’m not familiar with the word,” I asked him. Papora is the name of an extinct Taiwanese language, “I chose it because it passes the radio test,” Jake explains. “If you were to do like a radio advert, you know how to write the word.”
What he means is that it’s multi-language proof. No matter what language you speak –French, Spanish, Swedish, Hebrew you name it, you can easily decipher it. Your name is essentially the crux of your brand, and if your clientele is predominantly made up of foreign language speakers, it needs to be short, simple and easy to write down.
Marketing doesn’t have to be costly, there are thousands of innovative ways to get your brand out there and seen by the right people.
To hear the full conversation with Jake Stainer and get more insights into how to project your business further, click here.