Among the many topics surrounding marketing of your online teaching business is how to get the word out about your services. In order to build your student base, people must know that you exist.
A press release is a great way to make this happen.
Contacting the media is tricky for those who haven’t done it before.
But there’s no need to be intimidated – journalists and editors actually want to hear from you, as long as what you’re sending them is appropriate for their publication’s audience.
After all, it’s their job to know what’s going on and to keep readers informed.
Basically, a press release is used to announce something that is newsworthy.
A new lesson offering, the launch of a product, course, or service, or anything else that the readers of a publication in your field of expertise would want to know about.
It should be quick and to the point, written in one page.
Write it like you are writing a news story, and format it like a ‘news funnel’ – most important information in the first paragraph, background info in the second, boilerplate (and/or bio) as the final paragraph.
Feel free to include quotes (I know it feels corny quoting yourself, but hey — at least it gives you a chance to perfect what you’re saying!)
Send the release in the email body, and preferably as a PDF attachment also. Don’t just send a .word attachment.
Also, be sure to link to your website and/or social media channels. Include any other relevant links or attachments, including a hi-res photo of your logo, your headshot, or another promotional image that can be used to accompany a feature article on this topic.
A contact phone number is a good thing to provide also. I recommend copy-and-pasting the below release, and then replacing the text with your own.
Sample Press Release
Some notes on this press release:
-A specific, important event that is relevant to niche media outlets is highlighted
-There is specific contact for an interview or more information
-The editor learns immediately why this news is relevant and who it is relevant for
-In your release, get as detailed as possible without rambling. This is only a sample – feel free to dive in deeper. I encourage you to browse around the web and read a few press releases. Check out eLearning Industry for some great examples.
For Immediate Release: Anomalous Educator Announces New Online Course To Help Teachers Become Digital Nomads
BOSTON, MA – Boston-based business blog Teacher Indie plans to release an online course on May 1, 2020. How to teach online will become the service’s first paid offering, an in-depth program that walks users through the process of crafting a business plan and building a functioning website.
The course also works with users to develop and implement a marketing plan to grrow their business, and covers basic accounting and business management practices. This happens over the course of six weeks.
All course buyers also receive a one-hour personal call with Anomalous Educator founder Ray Blakney each week throughout the course where he works one-on-one with each student to evaluate their process and assist wherever necessary.
The Teacher Indie blog, which has published weekly articles helping teachers form and manage online businesses in order to move their careers out of the classroom and become location independent digital nomads since 2017, spent three years developing the course.
Founder Ray Blakney and his team collaborated with immersive online language school Live Lingua in the process of building this course, using resources from the school’s online teachers and the Live Lingua Project, a public language learning resource that provides audio and text-based guides for language learning.
“We’re really excited about this course because it takes the topics we’ve been talking about on the website for years and puts them into an actionable syllabus,” said Ray Blakney. “In addition to staying on top of the blog, our users now have a direct platform for putting a plan into action and can interact with us directly throughout the process.”
About How to teach online
- 6-week course comprised of a weekly book and podcast covering business, marketing, and accounting basics for online teachers, for a one-time price of $299 or four installments of $50.
- 6 one-hour calls with founder Ray Blakney, one per week throughout the duration of the course.
- Access to a private web forum where users can interact with each other, ask questions, and network.
About Anomalous Educator
Since 2017, Teacher Indie has helped teachers get online, gain financial independence and change the world. The blog and social media accounts have created a community that helps teachers and educators of all stripes start successful online businesses and become location independent digital nomads.
Please see media attachments. Anomalous Educator founder Ray Blakney is available for interviews and other press inquiries.
Media Contact: Tim Wenger, firstname.lastname@example.org or xxx-xxx-xxxx