Most of us have an ever expanding email inbox. Each time you go to check, another load has popped in waiting not to be read. It’s rapidly becoming like a new social media feed with us all scrolling through only tapping the ones of interest.
So, it’s no wonder there’s a rumour going around implying that email marketing is dead, something a recent guest on the Anomalous Educator podcast passionately refutes. “I guess some people are just sensationalists,” says John Ainsworth, the CEO of Data Driven Marketing. John knows the ins and outs of email marketing and has seen first-hand how successful it can be. So, let’s put your potential fears to rest and tell you how to build a business boosting email sequence.
Build a Healthy Emailing List
Huge Facebook or Instagram following? According to John it doesn’t even compare to a healthy emailing list. Often people don’t tend to buy straight off of social media, but when nurtured properly, they do from emails.
If you have outstanding blog content available or a healthy stream of traffic visiting your website via social media you want have a ‘feel good’ lead magnet up on your website.
What is a lead magnet I hear you ask? It’s a piece of free digital, downloadable content such as eBooks, videos, whitepapers, reports or PDF checklists. It’s a fundamental component in convincing your new visitor to sign up to your email list.
Activate an Indoctrination Email Campaign
An indoctrination email campaign welcomes you’re brand new subscribers with 1-3 well-crafted emails. Not to add pressure or anything, but it’s your big chance to make a strong first impression and connect with your new subscribers.
These emails should include a welcome message, introduce what you do, what you stand for and what they can expect moving forward.
Use an Autoresponder to Send Out Emails
An Autoresponder is a hugely useful tool. It’s a piece of online software that sends out your emails at a predetermined time. The sequence can begin at that initial signup stage, or be part of a specific content chain for customers who have shown interest in a particular offer.
This system not only provides your subscribers with value – because you can cater to their specific interest – it also provides you with valuable, traceable marketing data as customers click on particular links. This is a great tactic if you’re concerned about email bombardment or over promotion as you can precisely tailor your campaigns on an individual level. Some great options for autoresponder software are MailChimp and ActiveCampaign.
Make Sure People Can Reply to Your Emails
We’ve all seen them, the ‘no reply’ newsletter, something that can be a huge headache for your subscribers. John thinks that starting a conversation builds trust and a sense of value. Including a personal email address can allow people to voice their opinions and concerns. From this data you have a wondrous opportunity to problem solve, whilst collecting vital information to drastically improve your business.
To hear the full conversation that is jam-packed with additional strategies to make the most out of your marketing emails click here.