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Do you want to turn your side hustle into your main source of income? Sometimes the only thing holding you back from being more successful with your online education business is yourself.

On a recent episode of The Anomalous Educator, I spoke with Allen Matthews, creator of ClassicGuitarShed.com. Allen started out as guitar instructor, travelling home to home giving private lessons.

Teaching quickly became his passion, or as he says “I love teaching. That’s my jam.” It wasn’t until a particular student needed additional attention did the idea occur to him to make online instructional videos. Once he realized how effective they could be, he was hooked.

When his guitar lesson videos started gaining attention on YouTube, he decided to start ClassicGuitarShed.com. It didn’t generate any income at first, but he still began dedicating time into growing it. 

In fact, it would be three years before he even generated any income from it. But given that we had our conversation as he was enjoying the Italian countryside, that obviously changed eventually. So, what did he change to make his website lucrative? 

Don’t Get Side-Tracked

“I made it non-negotiable,” Allen says. He decided that he wanted to make this his sole source of income, so he made some key changes. The first step was to make goals and tasks for every single day. “I would clear my schedule for a day during the week to only focus on my website.” 

Then he would clear two days, then three. Allen says it’s extremely important to stick to your objectives, no matter how exhausted you may be. Consistency is key, It’s the only way to see it through to the finish line.

Pay Attention to What Works

The more Allen focused on his website, the more tricks and shortcuts he learned to speed up his success. Selling lifetime memberships, for example, was a great way to create some cash flow that was otherwise non-existent at the time. 

When he started sending satisfaction surveys to his existing members, he was surprised how valuable the feedback was. By making small changes based on his subscriber’s responses, he was able to slowly and surely grow his membership numbers.

Practice with Intent Not Just Repetition

One of the most valuable lessons Allen took with him from the music world is that intentional practice is what improves your skill. 

As he was learning more and more about website creation, filming instructional videos and running an online business, he would put his knowledge and experience into action. He used every mistake as fuel to make positive changes.

It may have taken a few years to turn his side hustle into his sole source of income, but you can take the lessons he learned along the way and apply them to your online business goals. 

Allen now employs a team of people to keep his successful online business going and spreads his musical knowledge to his 500+ subscribers.

 Although he misses his travelling guitar lesson days, he’s able to get his fix of teaching by filming his instructional videos. He eventually wants to use his newfound knowledge to expand his classical guitar lesson empire, but for now, is happily occupied with ClassicGuitarShed.com

Listen to the full episode of Anonamolous Educator with Allen here.

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