Teaching online can be an empowering experience. Virtual classroom software has revolutionised the way educators manage their businesses and interact with students.
If you’re an educator, just entering into this arena it can be daunting if you don’t know the best steps to take when it comes to launching, finding clients and managing your business.
In a recent episode of Anomalous Educator, I spoke with Alex Asher, the CEO of the award winning virtual classroom software, LearnCube. Although Alex has worked with many successful large scale businesses, he sees a particularly bright future for the independent entrepreneurs among us.
With that in mind, Alex offered some advice on how to keep our processes simple while finding students and expanding our businesses.
Simplify Your Processes
If you’re dedicating too many precious hours and tonnes of cash in refining the inner workings of your online teaching business, you may need to step back and simplify.
As Alex can attest to, you can absolutely provide a great user experience, without investing in all the technological bells and whistles.
More than likely, at the beginning stages of your entrepreneurial journey, your client base will be limited. With a smaller student database, the easier it is to manage and therefore the simpler the tech can be.
Ensure you have the basics such as a teaching platform like those provided by LearnCube, scheduling software such as Calendly or Google Docs and lastly a dedicated email address. “As you grow, then kind of think about how to take those next steps,” says Alex.
Find Students Based On Your Strengths
Finding dedicated students can be an arduous task for newer and seasoned educators alike.
Most of the time avenues such as Google and Facebook can become oversaturated or lack a diverse student base.
So, how do we go about marketing ourselves to get those important students?
Alex suggests starting small and considering where your strengths lie as an educator.
If you feel you are part of a specific niche, this alone can help you stand out at the forefront.
Do you have any particular networks or small communities that you’re associated with?
If so, then approach that community, as you will understand it better than anyone else.
If you have something unique that you can offer potential students, use that to your advantage and have it as your main selling point. Target those specific audiences and network within those spaces.
Find Your Niche
Some of the most successful businesses evolve from a specific niche market. Although we are all educators, there is something in particular that we can all offer that is totally individual to us.
Alex forwards the example of a woman who teaches flight attendees, something that within aviation, is utterly unique and sought after. It’s in that accrued experience that she can call herself a specialist.
Alex finds those are the kinds of unique niches that can gain us the best students and profit. In determining our niche, we can avoid just providing general tutoring to the broadest market available.
As the saying goes, “The riches are in the niches,” so discover your niche, market that and become known for your expertise in that field, naturally you will obtain a dedicated student group.
Having simple measures in place ensures we’re focusing more attention on getting those all-important, quality students.
Initially building your client database can be difficult, so understand where your strengths lie, and what your potential niche could be and utilize that within your marketing.
To hear the full conversation with Alex Asher click here.