Anyone who says YouTube is dead in the water deserves a cold, hard stare. Right now, it is the second most popular searchable channel in the world, coming second to the online giant Google.
While it may intimidate some online educators, using this amazing tool can help your business not only gain some traction, but also guide your students in a more meaningful way.
Discuss The Big Decisions
One of the biggest keys to a successful business, and even a successful marriage, is communication. As the author, Paul J. Meyer, said, “Communication – the human connection – is the key to personal and career success.”
Running a business of any kind involves making big decisions. When things become left unsaid or not unexplored, you can fall into a stalemate, or even more significant problems later on.
So, to evolve your business and get things moving towards a smoother direction, a scheduled discussion about business-related matters may be just the ticket.
“We have these little meetings where we sit down, whenever we’re about to make a big decision,” says May. “We sit down, and we communicate it.”
Both May and Jim cover most bases, from “What do you want from the business and the goals you want to reach?” to “What’s the kind of life you want to have because of it?”
“We’ve always done that, and I think that’s really helpful as a couple who is starting a business,” they explain.
Communication is hugely important, particularly if you’re a duo. If you want to be reaching your business goals, look to your business partner or someone you trust to run through ideas and thoughts about your business.
Sit down once or maybe twice a year to map out and discuss your next moves.
Track What is Working
It’s nice to know how your business is doing. When it comes to your YouTube channel- and yes, you should view it as a business- keeping an eye on how your content is performing is a great way to boost your brand.
Jim and May initially opted to go down the podcasting route, before quickly discovering that video was more effective for a student’s learning. “At first, we didn’t know what our audience wanted.” This is where trial and error came into play. “Our first few videos were not getting us enough views until we decided to record a video on how to order a meal in Spanish.”
Just this subject matter and title alone made their small channel blow up with new subscribers and views. Quickly they switched up their video business model, catering more towards the “How-To’s,” and less towards the vlog format.
“This is what people are looking for, this is what we have to focus on,” says May.
Cater to what your audience needs. With a little trial and error, you can start to adjust your business model accordingly. This will result in more subscribers, clients, and leads in the long run.
Use YouTube’s channel analytics tracker to keep an eye on your most popular content.
Just Dive In!
Are you feeling apprehensive about starting a YouTube channel? Maybe you should take a leaf out of Jim’s book and just do it. There is always going to be an underlying current of fear when you’re starting something new. Getting over that fear isn’t always easy.
“I think it’s easy to get caught up in analysis paralysis,” says Jim. “What camera do I choose, or if I’m going to have a separate audio recorder, which one?”
Jim encourages YouTubers, old and new, to build their brand through the power of learning. There is a very real consensus that the first few pieces of content you make will be painful to watch or listen to.
However, you are going to learn a huge amount from that initial step.
By learning from your mistakes, you can begin to realign and work on improving your content so you start to bring value to people. “If people can understand you fine enough and you’re not terribly out of focus, most people probably won’t even notice or say anything about it, as long as the content is good,” Jim explains.
Listen To The Valid Feedback
Have you ever slid into the rabbit hole that is the YouTube comments? Everyone has an opinion and something to say, whether for good or ill.
Taking stock of your feedback is essential for any company’s growth. You can see where things are working for viewers and the areas that could use a little improvement. One thing to remember is, the public isn’t shy about making their thoughts known, so enter with caution.
“They will tell you probably things that you don’t want to hear. Also, the things that you’re doing well, they will tell you,” says May. “We have learned to listen, and also to ignore some of the things.”
“You can learn a lot from listening to your audience,” beams May.
Listen to the valid feedback when people offer their opinion. Of course, you shouldn’t take every piece of feedback to heart. Ignoring things that won’t benefit your business’s direction is wise.