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As an educator, you have the skills and knowledge that other people genuinely want to learn. 

Very few educators truly understand the importance of online courses in today’s digital landscape – but as the statistics show, they are reshaping the way the world is learning. 

By 2022, the global e-learning market is predicted to exceed $243 billion. This ever-expanding market is perfect for generating a sizeable income for teachers looking to transition into the online space.  

But as you’re probably aware, educators aren’t marketers by trade. Even if you create a course, how can you ensure that it becomes an online success?

In a recent episode of The Anomalous Educator Podcast, I spoke with Brice Gump, the founder of Major Impacts Media, and a digital marketing and lead generation expert. 

Brice is a natural when it comes to the digital marketing world. With a head for numbers, problem-solving and tech, he is the perfect person to have by your side to get your course selling using just a few quick tips. 

What is an Online Course?

Online courses are making big waves in education. These courses often provide a series of lessons to anyone, and can be conveniently accessed anytime, anywhere.

The format for these courses varies drastically and can be made up of educational information such as articles, videos, images, weblinks, or communication channels using messaging platforms and discussion forums.

The sky’s the limit to which subjects you can find, with people willing to pay top dollar for all kinds of courses, from language learning to yoga. 

“They’re an awesome business. They’re very lucrative in the sense that you can build something, and you can sell it without having your time attached to the delivery of that thing,” says Brice.

Pre-sell Your Online Course

It may seem counterintuitive to sell a product before you’ve even created it, but getting a few presales in place can be the driver for creating a genuinely valuable course. 

“What I did when I built a course before,” says Brice, “I pre-sold the course.” Before he even started putting the building blocks together, Brice took to the digital-streets to get an understanding of exactly who would be interested in the course and what content he should be producing. 

Once he generated enough interest and gathered the information he needed, it was time to sell. “I had seven people pay me for the course before I ever built it. Then I had validation on what was going on.”

This gave him a framework of exactly how his online course should be formatted to get the best consumer results as possible. 

Package Your Course To Provide Value Not Just Information

When it comes to gaps in our knowledge, online courses are the perfect means for filling it. Your course can also be the perfect solution; you just need to convince people of that fact.

Say a mother wants to bump up her son’s grades a few notches within a single semester, but the problems she’s currently facing stem around not being able to find the right kind of tutor or that her son doesn’t want to contend with after school classes. 

Now, say you have an online mathematics course that can push her son’s grades up, but also tackle her overarching issues.

Brice would approach the situation by explaining that the course you’ve created can absolutely help the student’s grade, but as an aside to that, they get the support and help they need to get him there. During this sales pitch, mention any resources, information or online communities you have in place that they can access.

What you’ve then done is create a wealth of value around your product. You’re not just teaching algebra to 8th graders, you are selling the parent on the end results they want to see while providing valuable content and support.

Set Up An Online Webinar

Research has shown that 73% of marketing and sales leaders say webinars are one of the best ways to generate quality leads while 72% of people would rather tune in and learn about your course from a video than take the time to read about it.

For consumers, webinars are highly engaging. They generate high-quality leads for your sales and can help guide prospects down the funnel from awareness to closed deal in a short time.

If you are trying to sell an online course, this is the perfect medium to market it. 

Brice explains that you encourage people to sign up for a short training session that lasts anywhere between 45-60 minutes. Your aim in these webinars is to educate and solve problems. “Typically, you’re teaching the framework of what it is that you teach,” explains Brice. “Then, at the end, you offer your course.”

“The case study on our site,” Brice beams, “I think the last time we updated it we were at 179,000 people had registered for this webinar over a two year period.” 

Often, you may find that people want to continue with their education process after investing in the webinar package offer. This becomes the perfect opportunity to create followup courses.

Digital marketing doesn’t have to give you a headache or break you out in hives. To get more information on how you can successfully generate leads and drive traffic towards your online course, listen to the Anomalous Educator Podcast here.  

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