Online courses are perfect for generating extra income for online educators. Having a marketing strategy for your online course is essential for your success. But when it comes to the crunch, creating one can seem just a bit too overwhelming.
Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney, sets out to explore the world of education and online business with the help of successful professionals.
If you’re an educator, entrepreneur or someone who wants to improve people’s lives whilst having your own freedom, then this podcast is for you.
Tom Libelt is the guy to turn if you need help with marketing your online course.
Tom is the founder of We Market Online Courses, where he creates marketing strategies that work. He assists course creators with a range of business tools to increase profits, as well as lectures on a full range of online course topics.
Born into the challenging life of Communist Poland, Tom learned the art of the hustle. In the early ’90s, when he’d just turned 11, Tom and his family escaped to the US, where a new life began.
While he had a gift for selling, his primary interests lay within the world of music. In high school, he would regularly DJ in bars, clubs and raves with one time opening a set for DJ Scribble.
In university, he centered his education on working in the music industry, focusing predominantly on marketing, business to business and sound engineering. But, like with many artistic industries, the money was hard to come by. At the age of 25, Tom made the decision to close that chapter and head into the world of sales.
After some trial and error, Tom had developed his sales and marketing skills. He has finally honed those same skills into his business today, helping others build online courses and market them like a pro.
In this episode, Tom and Ray talk about the biggest mistakes teachers make when creating and selling online courses. They also dive into how you can test if anyone wants to buy your online course, and to market your offering properly on each social media channel.
Also featured in this episode:
- Smuggling alcohol in communist Poland
- How Tom got into online marketing and sales
- Why you must target the right audience
- How to tailor your sales pitch for each social media channel
- Why failure is part of selling
- The reason everyone should be tracking their efforts
- What type of online course do you want to create?
- How to get course validation through your audience
- Do Educators with experience need to validate their courses?
- How to stand out from the online course crowd
- How to get over your fear of selling