Search Engine Optimization, or SEO as we in the know call it, may seem intimidating. But the truth is, for your online education business to be successful, learning SEO is completely necessary. But it’s not as hard as you think! In fact, adjusting your perspective on what it is and how it works can be a complete game-changer.
Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney, sets out to explore the world of education and online business with the help of successful professionals.
If you’re an educator, entrepreneur or someone who wants to improve people’s lives whilst having your own freedom, then this podcast is for you.
In this episode, I speak with Dan Shure, an SEO celebrity within the online world. Ok, well he may not consider himself a celebrity by any means, but I sure do.
Dan is the creator of EvolvingSEO.com, a consultancy boutique that provides personalized SEO advice directly to businesses, marketers and website owners.
Surprisingly, Dan’s background is not in marketing. He is a classically trained pianist that started his own music teaching business many years ago. His years of teaching piano to young children unknowingly prepared him to deal with many challenges that come with helping businesses with their online marketing.
Dan has a brilliant way of explaining SEO to beginners, and even I was able to take away a few pointers from his advice. We discuss different ways you can approach SEO that make it much more simple to implement into your online teaching business, as well as some great resources to use while setting up your website.
Also within this episode:
- Dan’s musical background
- How Dan learned about SEO
- The podcast that gave him an ah-ha moment
- How teaching sets you up to be a brilliant business owner
- Why Dan prefers the term “Search Ecosystem Optimization”
- The difference between transactional and informational content
- The truth about keywords
- Where to put your keywords
- Why it’s all about the content