Measuring your web site’s traffic is essential if you want to keep your site visible and relevant in this fast-paced, ever-changing online world.
Data-driven marketing using Google Analytics may just give you the competitive edge your business deserves.
Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney, sets out to explore the world of education and online business with the help of successful professionals.
If you’re an educator, entrepreneur or someone who wants to improve people’s lives whilst having your own freedom, then this podcast is for you.
In this episode, I speak with Jeff Sauer. Jeff is an internationally renowned whizz-kid when it comes to collecting data. He’s a digital marketing speaker, professor and Google Analytics consultant.
Jeff is a firm believer in data-driven marketing, that’s why he’s the Founder of Data Driven U, a platform that provides Google marketing skills training and certification programs, and developed a world-class marketing curriculum that is currently taught in Universities.
Named as one of the top 25 most influential PPC Experts, Jeff’s award-winning work has been featured in many industry publications and “best of” lists. In 2012, Jeff was also named the CIO of the Year in Minneapolis, St. Paul, for emerging companies.
In this episode, Jeff and I deconstruct the often confusing concepts behind data collection and Google Analytics. Jeff gives some tangible steps you can take to know more about your online website, and how utilising your data is as simple as A, B, C.
Also featured in this episode:
- The initial stages of Jeff’s online data-driven marketing career
- What is Google Analytics?
- Why you should start an online business, now!
- How to pinpoint the best business route for you
- Finding your audience and building your brand
- Breaking down your data – what does it all mean?
- How to effectively utilize your data
- How to configure Google Analytics to work for you
- Why reading your data can help with troubleshooting
- Is chocolate a vegetable?