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Facebook is not just for keeping tabs on your old high school friends. In fact, advertising on social media can be several times more effective for marketing your business than television and radio, at a fraction of the cost.

Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney sets out to explore the world of education and online business with the help of successful online professionals. 

If you have an online education business and haven’t started advertising on Facebook yet, or have no idea how to begin, this episode is for you.

In this episode, I talk with Lucas Lee-Tyson, creator of growthcave.com and a college student who handles over $150,000 worth of client’s advertising every month while maintaining his grades and studies. 

Lucas was interning for an agency who was outsourcing their campaign management when he quickly realized that with a little research, he could learn out handle client accounts himself. 

He began his business by listing his services on Upwork, a freelancing platform. He garnered clients by pricing his services low and earning positive reviews. 

Although he no longer relies on Upwork for building his clientele, he highly recommends it to those just starting out.

Lucas and I discuss all the ways you can use Facebook to market your online business, like using their free Facebook pixel on your website. 

Besides all Lucas’s amazing social media marketing advice, he also shares some tips and tricks he uses to balance his thriving business while going to school. You can easily implement all his great tips to grow your online business.

Listen to this episode to learn all about how Facebook marketing works and how you can use it to your advantage. 

Also within this episode:

  • How Lucas realized he could make money with Facebook ads
  • How to use Upwork to delegate tasks you don’t know how to do yourself
  • How time batching can completely change your work ethic
  • The 80/20 rule and how to use it 
  • Why planning is so important in online businesses
  • The 3 habits that changed Lucas’s life
  • How Facebook creates a buyer persona
  • How to use Facebook ads on a small budget
  • What’s a Facebook Pixel and how to use it
  • The power of remarketing

Links:

Growthcave.com Website

Lucas on Twitter

Facebook

Instagram

Upwork

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