Getting your online business noticed can be a tricky affair. There are so many avenues to go down, particularly when it comes to marketing, SEO, keywords and outreach.
Welcome to Anomalous Educator, where each week award-winning entrepreneur Ray Blakney, sets out to explore the world of education and online business with the help of successful professionals. If you’re an educator, entrepreneur or someone who wants to improve people’s lives whilst having your own freedom, then this podcast is for you.
In this episode, I chat with a fellow language enthusiast and long-standing entrepreneur, Jake Stainer. Jake is the founder of Papora, an innovative online mobile language learning platform that allows a global community to immerse themselves within a language.
It’s a service that offers courses for both English and Spanish learners and combines video-audio chat systems with real-life situations, social immersion and conversations with native speakers.
Jake’s marketing background has proven useful in his time as an online educator and entrepreneur. His inquisitive and creative nature saw him designing websites on archaic systems at the age of 12, and since then he’s evolved his skill set to work within multiple highly successful start-ups while building up Papora and globetrotting.
In this episode, Jake is speaking to me from the heart of beautiful Barcelona.
We dive into how having a basic understating of online marketing can build on your brand’s organic traffic, how SEO can be your online business lifeline and the inventive route Jake took to help grow his online business from 100 customers to 150,000.
We also talk about:
- Jake’s journey from rural England to beautiful Barcelona
- Why Jake values the experiences start-ups bring
- The origin of Papora and how it’s moved from strength to strength
- How to find a brand name that passes the radio test
- SEO explained and why you need to get Key Word savvy
- Jake’s early marketing tactics and how they have evolved to meet modern needs
- Building a product – How Jake formulated Papora into an end product
- Why Jake has two careers
- What the future holds for Papora