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It would be hard to ignore the growing popularity of podcasts across the globe in the last 10 years. 

Not only is podcasting a fantastic way to build an audience of your own, the intimate relationship that is built between host and listener is hard to beat.

On a recent episode of Anomalous Educator, I spoke with Travis Sherry, host and creator of the Extra Pack of Peanuts podcast. 

His podcast has received over one million downloads and has been downloaded in over 180 countries, so when it comes to podcasting, he can talk the talk AND walk the walk.

Travis has built an entire business around his podcast and it allows him to work and travel almost consistently year round.

While you might not think that podcasting is for you, there really is no better way to create content your audience wants in a format they can consume so easily.

There are many reasons to include a podcast in your content marketing strategy, let’s dive into why you should seriously consider starting a podcast.

It Allows for Multitasking

Written content is highly effective – and essential – in any business. But adding an audio aspect to your content allows your audience to absorb what you are providing them while doing other things. 

Rather than needing to dedicate time to sit down and read what you’ve created, a podcast lets them take you anywhere. 

They can listen to your podcast while they’re cooking, walking, driving, cleaning – literally anywhere they can pop some earphones in. 

You Don’t Need to Develop a Lot of New Skills

While there are some skills involved in creating a podcast, most of these are the ones you already have in your tool kit – talking and listening. 

There are many different types of podcast shows, though the vast majority of business podcasts are either interview style shows or solo shows. 

You already have the knowledge to create content about your expertise

It’s Relatively Inexpensive

If you listened to our latest podcast with Extra Pack of Peanuts host, Travis Sherry, you would’ve heard his two steps to starting a podcast: buying a decent microphone, and drafting up the first 10 episodes. 

Yep, that’s really all you need to start a podcast. While good audio equipment can cost a bit, it’s a worthy investment, and if you plan out your first 10 episodes well, you’ll make that money back in next to no time at all.

It creates deeper trust in your brand

Other forms of content may seem faceless, but by lending your voice to a podcast, you’re letting your audience into your inner circle. 

It’s more personal, and it builds a connection between not only yourself and your listeners, but between your listeners too. Podcasting reaches a level of intimacy that can enrich your brand more than anything else.

No matter what industry you’re in, and no matter what you’ve heard, there is still space for your podcast. As a form of media, podcasting is relatively timeless, and will only continue to grow in popularity. 

So don’t continue putting off what you know will be great for your brand. Start creating your podcast today!

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