We hear a lot about how social media has changed the way people shop, but it’s also changed the way we market.
On a recent episode of The Anomalous Educator, I spoke with Lucas Lee-Tyson, creator of GrowthCave.com. Lucas also happens to still be in college, but that doesn’t stop him from handling over $150,000 his client’s facebook ads every single month.
Time Management Skills Pay Off
Lucas admits all the extra work was overwhelming at first, but once he learned some simple time management skills like time batching, things changed drastically. Lucas says that by asking questions like “Is this actually building my business? Is this getting me closer to my goal?”, he was able to stop wasting time on tasks that were counterproductive and focus only on the tasks that saw results.
A little bit of planning and time delegation can go a long way. Lucas says “You can build a business in less than an hour a day if you know the tasks you should be working on, AND you actually work on them.” One thing he says you definitely should be spending your time on is Facebook marketing.
What Makes Facebook Marketing Different
When you see a commercial on tv or hear an ad on the radio, it’s a noticeable distraction, a break from the program you were watching or the music you were listening to. When you see an ad on Facebook, you’ve already been scrolling through your timeline and the ad is just sort of there. “The ads are integrated into your Facebook experience,” Lucas says. Facebook ads feel more natural, sort of like having a conversation with a friend. This makes them extremely effective when marketing something like online courses.
Why Everyone Should Have a Facebook Pixel on Their Website
Even though Facebook may simplify the marketing experience, getting started can be intimidating. A great place to start is with a Facebook Pixel, a piece of code that tracks data that can help you understand your customers better. Once installed, it helps you track conversations on Facebook, and remarket to people who have already visited your website or purchased something from you in the past.
Focus on Remarketing
Once you’ve acquired a library of data from your Facebook Pixel, you can focus on remarketing. Remarketing is when you target people that have already shown interest in your website or ads or have purchased something from you before. This group of people are the “lowest hanging fruit” according to Lucas. By dedicating time and effort into remarketing, or retargeting, you could tap into a potential goldmine.
Videos for Targeting New Customers
Obtaining new customers is probably the hardest thing to do for online business owners. Lucas suggests creating a free video on Facebook that isn’t selling anything, only offering free information. For example, if you sell video music instructional videos, create a video with a free 3-5 minute lesson. Once you’ve gathered information on the people that watch the entire video, you can create targeted ads for them specifically. “If someone is not going to invest their time in you, they’re probably not going to invest their money in you either,” Lucas says.
So if you’re wondering how to take your online business to the next level, take Lucas’s advice and take advantage of all the marketing resources Facebook has to offer.
You can hear the entire interview with Lucas here: http://anomalouseducator.com/episode/19-lucas-lee-tyson/