Often it can feel like there’s a secret code that needs to be cracked in order to become a successful online entrepreneur.
On a recent episode of Anomalous Educator, I spoke with Gabby Wallace, the founder of Go Natural English. If you haven’t heard her name yet – and you should have – she’s a pioneer when it comes to online entrepreneurship.
Gabby’s the English teacher with a passion for travel. She’s also a creative blogger, author, podcaster, TEDx speaker and YouTuber extraordinaire, with over a million subscribers and counting.
In our conversation, Gabby outlined the most important and useful lessons she has learned on her path to entrepreneurship.
You Don’t Need To Be a Tech Guru To Be Successful Online
Should you be technically savvy in order to develop an online business? When I asked Gabby what she thought, she promptly exclaimed, “No, I’m not a tech expert at all!” This is coming from someone who has been professionally creating YouTube videos since 2011.
If she doesn’t have the tech expertise, then what was the driving force behind her online success? “I’m really good at trying things, being okay at falling flat on my face and failing,” Gabby mentions, pointing out that you can just try again until you find something that works.
“The reason why my channel has been so successful is because I just keep doing it, I just don’t stop even if it’s not perfect.”
Simplicity is just as impactful as having perfectly polished content. “The first few videos that I posted on YouTube, that are still up there, had absolutely no editing,” she admits, “I didn’t even know how to get my hands on a video editing program.”
There’s always room for improvement, and during your trial and error phase, you’ll only become better at creating content. You “shouldn’t let tech stop you. Shouldn’t let your lack of editing skills stop you,” she says, so fire up the computer and go for it.
Keep Showing Up
In an ideal world, Gabby would be posting videos three times a week, but she’s a realist and understands that things come up in life that can alter our day-to-day. We’re often told to be constantly posting content, but for Gabby consistency means that you don’t stop. “I just don’t go away, that’s my secret to success.
Uploading content such as a social media post, blog or video even just once a week ensures you’re still putting something out there. Gabby suggests making sure that you continue in a way that is doable for you.
Understand Your Why
One can be forgiven for thinking that Gabby has a perfect life, but as she points out, she still has to contend with daily struggles. “I go through a lot of rough patches, and these are not the things that you post on social media.”
So, being somewhat of an expert in getting back on track, Gabby suggests looking to your ‘Why.’ This is your motivating factor and reason why you do what you do.
Gabby explains that her ‘why’ revolves around her love for teaching and the opportunities creating useful content can bring. It’s also the freedom of having her own business and being able to guide people towards their goals every day.
She does admit that this is a slightly self-gratifying ‘Why,’ but it’s something that keeps her driven and focused.
Your entrepreneurial journey is unique to you. What success looks like for one person can be stratospherically different for another.
Refining down and keeping things simple may be a good start should you find yourself overwhelmed.
Be consistent with posting your content, but be realistic about timing, and if you falter from your entrepreneurial path, remember why you got on it in the first place.